References
- Almosa, Y.; Parkinson, J.; Rundle-Thiele, S. (2017) Littering reduction: A systematic review of research 1995–2015. Social Marketing Quarterly, 23(3), 203-222. https://doi.org/10.1177/1524500417697654
- Andreasen, A.R. (2002) Marketing Social Marketing in the Social Change Marketplace. Journal of Public Policy & Marketing, 21, 3-13, https://doi.org/10.1509/jppm.21.1.3.17602
- Ankamah-Yeboah, I.; Xuan, B.B.; Hynes, S.; Armstrong, C.W. (2020) Public perceptions of deep-sea environment: Evidence from Scotland and Norway. Frontiers in Marine Science, 7, 137- https://doi.org/10.3389/fmars.2020.00137
- Argan, M.T.; Akyıldız, M. (2010) Social marketing approach as a tool for dissemination sport (From the perspective of sport for all). Pamukkale Journal Of Sport Sciences, 1(3), 39-51, Retrieved from https://dergipark.org.tr/en/pub/psbd/issue/20572/219207
- Ayvaz, İ.; Torlak, Ö. (2016) Social marketing and its moral dimensions. Turkish Journal of Business Ethics, 9(2), 247-281, Retrieved from http://isahlakidergisi.com/content/6-sayilar/18-9-cilt-2-sayi/m0090/torlak-en.pdf
- Bandura, A. (2001) Social cognitive theory: An agentic perspective. Annual review of psychology, 52(1), 1-26.
- Bat, L.; Öztekin, A.; Şahin, F.; Arıcı, E.; Özsandıkçı, U. (2018) An overview of the Black Sea pollution in Turkey. MedFAR, 1(2), 67-86.
- Bayraktaroğlu, G.; İlter, B. (2007) Sosyal pazarlama: Engeller ve öneriler. Ege Akademik Bakış, 7(1), 117-132.
- Boora, L.; Saini, G.K. (2013) Infusing Disaster Management Through Social Marketing: A Case Study of New Delhi, India. Asian Journal of Environment and Disaster Management, 5(1), 1-23, https://doi.org/10.3850/S179392402013001981
- Boubonari, T.; Markos, A.; Kevrekidis, T. (2013) Greek pre-service teachers' knowledge, attitudes, and environmental behavior toward marine pollution. The Journal of Environmental Education, 44(4), 232-251, https://doi.org/10.1080/00958964.2013.785381
- Bozpolat, C.; Cömert, Y. (2016) Social Marketing Activities in Health Sector: A Research on Campaign of Struggle with Obesity. Nevşehir Hacı Bektaş Veli University. Journal of ISS, 6(1), 43-64.
- Byrne, B.M. (2010) Structural equation modeling with AMOS: Basic concepts, applications, and programming, 2nd. Ed.; Routledge: New York, USA.
- Chin, J.H.; Mansori, S. (2018) Social marketing and public health: A literature review. Journal of Marketing Management and Consumer Behavior, 2(2), 48-66.
- Cortina, J.M. (1993) What is coefficient alpha? An examination of theory and applications. Journal of applied psychology, 78(1), 98.
- Çabuk, S.; Nakıboğlu, M.A.B. (2003) Çevreci pazarlama ve tüketicilerin çevreci tutumlarının satın alma davranışlarına etkileri ile ilgili bir uygulama. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 12(12), 39-54.
- Davis, K.C.; Uhrig, J.; Bann, C.; Rupert, D.; Fraze, J. (2011) Exploring African American women's perceptions of social marketing campaign to promote HIV testing. Social marketing quarterly, 17(3), 39-60. https://doi.org/10.1080/15245004.2011.595536
- Delafrooz, N.; Taleghani, M.; Nouri, B. (2014) Effect of green marketing on consumer purchase behavior. QScience Connect, 2014(1), 1-9. https://doi.org/10.5339/connect.2014.5
- Dietrich, T.; Rundle-Thiele, S.; Schuster, L.; Drennan, J.; Russell-Bennett, R.; Leo, C.; ... & Connor, J.P. (2015) Differential segmentation responses to an alcohol social marketing program. Addictive behaviors, 49, 68-77. https://doi.org/10.1016/j.addbeh.2015.05.010
- Engel, M.; Vaske, J.J.; Bath, A.J. (2020) Value orientations and beliefs contribute to the formation of a marine conservation personal norm. Journal for Nature Conservation, 55, 125806. https://doi.org/10.1016/j.jnc.2020.125806
- Ergul, H.A.; Balkis-Ozdelice, N.; Koral, M.; Aksan, S.; Durmus, T.; Kaya, M.; Ekmekci, F.; Canli, O. (2021) The early stage of mucilage formation in the Marmara Sea during spring 2021. Journal of the Black Sea/Mediterranean Environment, 27(2), 232-257.
- Fraze, J.L.; Rivera-Trudeau, M.; McElroy, L. (2007) Applying behavioral theories to a social marketing campaign. Social Marketing Quarterly, 13(1), 2-14. https://doi.org/10.1080/15245000601146544
- Fox, K.F.A.; Kotler, P. (1980) The marketing of social causes: the first 10 years, Journal of Marketing, 44(4), 24-33. https://doi.org/10.1177/002224298004400404
- Gelibolu, L.; Madran, C. (2013) Çevresel sorunlara davranışsal çözümler geliştirilmesinde sosyal pazarlamanın kullanılması. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 27(4), 339-357.
- Geller, E.S. (1989) Applied behavior analysis and social marketing: An integration for environmental preservation. Journal of social issues, 45(1), 17-36. https://doi.org/10.1111/j.1540-4560.1989.tb01531.x
- George, K.S.; Roberts, C.B.; Beasley, S.; Fox, M.; Rashied-Henry, K.; Brooklyn Partnership to Drive Down Diabetes (BP3D) (2016) Our health is in our hands: a social marketing campaign to combat obesity and diabetes. American Journal of Health Promotion, 30(4), 283-286. https://doi.org/10.1177/0890117116639559
- Gkargkavouzi, A.; Paraskevopoulos, S.; Matsiori, S. (2020) Public perceptions of the marine environment and behavioral intentions to preserve it: The case of three coastal cities in Greece. Marine Policy, 111, 103727. https://doi.org/10.1016/j.marpol.2019.103727
- Gordon, R.G. (2012) Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ), 20(2), 122–126. https://doi.org/10.1016/j.ausmj.2011.10.005
- Gordon, R.; Waitt, G.; Cooper, P.; Butler, K. (2018) Storying energy consumption: Collective video storytelling in energy efficiency social marketing. Journal of Environmental Management, 213, 1-10. https://doi.org/10.1016/j.jenvman.2018.02.046
- Hair Jr.J.F.; Matthews, L.M.; Matthews, R.L.; Sarstedt, M. (2017) PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of multivariate data analysis, 1(2), 107-123.
- Hair, J.F.; Black, W.C.; Babin, B.J.; Anderson, R.E.; Tatham, R.L. (2010) Multivariate data analysis, 7th ed.; Prentice hall: USA, 785 pp.
- Hair, J.F.; Gabriel, M.; Patel, V. (2014) AMOS covariance-based structural equation modeling (CB-SEM): Guidelines on its application as a marketing research tool. Brazilian Journal of Marketing, 13(2), 44-55.
- Huang, J.H.; Lee, B.C.; Ho, S.H. (2004) Consumer attitude toward gray market goods. International marketing review, 21(6), 598-614. https://doi.org/10.1108/02651330410568033
- iSMA, International Social Marketing Association: https://isocialmarketing.org/ (accessed on 27.03.2022)
- Kaiser, H.F. (1974) An index of factorial simplicity. Psychometrika, 39(1), 31-36, https://doi.org/10.1007/BF02291575
- Kaplan, M. (2020) Sosyal Pazarlama ve Gönüllülük: Kan Bağışı Üzerine Bir Araştırma, İşletme Araştırmaları Dergisi, 12 (4), 3291-3309.
- Kim, J.; Rundle-Thiele, S.; Knox, K.; Burke, K.; Bogomolova, S. (2020) Consumer perspectives on household food waste reduction campaigns. Journal of Cleaner Production, 243, 118608. https://doi.org/10.1016/j.jclepro.2019.118608
- Kotler, P.; Zaltman, G. (1971) Social marketing: An approach to planned social change. Journal of Marketing, 35(3), 3-12. https://doi.org/10.1177/002224297103500302
- Lahtinen, V.; Dietrich, T.; Rundle-Thiele, S. (2020) Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context. Journal of Social Marketing, 10(3), 357-375. https://doi.org/10.1108/JSOCM-10-2018-0122
- Latinopoulos, D., Mentis, C., & Bithas, K. (2018) The impact of a public information campaign on preferences for marine environmental protection. The case of plastic waste. Marine pollution bulletin, 131, 151-162. https://doi.org/10.1016/j.marpolbul.2018.04.002
- Lee, T.H.; Jan, F.H. (2015) The effects of recreation experience, environmental attitude, and biospheric value on the environmentally responsible behavior of nature-based tourists. Environmental management, 56(1), 193-208, https://doi.org/10.1007/s00267-015-0488-y
- Levine, D.S.; Strube, M.J. (2012) Environmental attitudes, knowledge, intentions and behaviors among college students. The Journal of social psychology, 152(3), 308-326, https://doi.org/10.1080/00224545.2011.604363
- Liu, P.; Teng, M.; Han, C. (2020). How does environmental knowledge translate into pro-environmental behaviors?: The mediating role of environmental attitudes and behavioral intentions. Science of the total environment, 728, 138126, https://doi.org/10.1016/j.scitotenv.2020.138126
- Lowe, B.; Lynch, D.; Lowe, J. (2015). Reducing household water consumption: a social marketing approach. Journal of Marketing Management, 31(3-4), 378-408, https://doi.org/10.1080/0267257X.2014.971044
- Lyon, S.F.; Bidwell, D.; Richard B.P. (2018) Factors influencing environmentally responsible behavior among coastal recreationists, Coastal Management, 46(5), 488-509, https://doi.org/10.1080/08920753.2018.1498714
- Manika, D.; Gregory-Smith, D.; Wells, V. K.; Trombetti, E. (2019) 'Student Switch Off!': how do university students respond to a corporate-sponsored pro-environmental social marketing campaign?. Studies in Higher Education, 44(9), 1691-1706, https://doi.org/10.1080/03075079.2018.1474456
- Mei, N.S.; Wai, C.W.; Ahamad, R. (2016) Environmental awareness and behaviour index for Malaysia. Procedia-Social and Behavioral Sciences, 222, 668-675. https://doi.org/10.1016/j.sbspro.2016.05.223
- Mucuk, İ. (2010) Pazarlama ilkeleri, Türkmen Kitabevi, İstanbul.
- Owens, K.A. (2018) Using experiential marine debris education to make an impact: Collecting debris, informing policy makers, and influencing students. Marine pollution bulletin, 127, 804-810. https://doi.org/10.1016/j.marpolbul.2017.10.004
- Öztürk, İ.; Yanalak, M.; Arslan, Ö.; Koyuncu, İ.; Dilekgürgen, E.; Erşahin, M.E.; Türken, T. (2021) Marmara Denizi'nde Deniz Salyası Sorunu ile İlgili Görüş ve Öneriler (Rapor). İstanbul Teknik Üniversitesi, İstanbul, 73.
- Pearson, D.; Perera, A. (2018) Reducing food waste: A practitioner guide identifying requirements for an integrated social marketing communication campaign. Social Marketing Quarterly, 24(1), 45-57. https://doi.org/10.1177/1524500417750830
- Ranci, C.; Arlotti, M. (2019) Resistance to change. The problem of high non-take up in implementing policy innovations in the Italian long-term care system. Policy and Society, 38(4), 572-588. https://doi.org/10.1080/14494035.2019.1619995
- Schumacker, R.E. (2006) Teacher's corner: conducting specification searches with amos. Structural equation modeling, 13(1), 118-129. https://doi.org/10.1207/s15328007sem1301_6
- Stevens, J.P. (2012). Applied multivariate statistics for the social sciences. Routledge.
- Sultan, M.T.; Sharmin, F.; Badulescu, A.; Stiubea, E.; Xue, K. (2020) Travelers' responsible environmental behavior towards sustainable coastal tourism: An empirical investigation on social media user-generated content. Sustainability, 13(1), 56. https://doi.org/10.3390/su13010056
- Tabachnick, B.G.; Fidell, L.S.; Ullman, J.B. (2007) Using multivariate statistics, Vol. 5; Pearson Boston, MA.
- Tunca, E.; Aydın, M.; Şahin, Ü.A. (2018) An ecological risk investigation of marine sediment from the northern Mediterranean coasts (Aegean Sea) using multiple methods of pollution determination. Environmental Science and Pollution Research, 25(8), 7487-7503. https://doi.org/10.1007/s11356-017-0984-0
- Varela-Candamio, L.; Novo-Corti, I.; García-Álvarez, M.T. (2018) The importance of environmental education in the determinants of green behavior: A meta-analysis approach. Journal of cleaner production, 170, 1565-1578. https://doi.org/10.1016/j.jclepro.2017.09.214
- UNESCO, United Nations Educational, Scientific and Cultural Organization: http://www.unesco.org (accessed on 25.03.2022).
- Wiebe, G.D. (1951) Merchandising commodities and citizenship on television. Public opinion quarterly, 15(4), 679-691. https://doi.org/10.1086/266353
- WOO, E.J. (2020) Environmental Marketing Policy to Enhance Customers' Environmental Awareness. The Journal of Distribution Science, 18(11), 23-30. https://doi.org/10.15722/jds.18.11.202011.23
- Wynveen, C.J.; Wynveen, B.J.; Sutton, S.G. (2015) Applying the value-belief-norm theory to marine contexts: Implications for encouraging pro-environmental behavior. Coastal Management, 43(1), 84-103. https://doi.org/10.1080/08920753.2014.989149
- Yeniçeri, T.; Yücel, İ. (2009) Müşteri ilişkileri, örgütsel bağlılık, plânlama, öğrenme yönlülük, uyum sağlayıcı davranış ile satış performansı arasındaki ilişkilerin incelenmesi. C.Ü. İktisadi ve İdari Bilimler Dergisi, 10(1), 137-157.
- Yildiz, S.; Sönmez, V.Z.; Uğurlu, Ö.; Sivri, N.; Loughney, S.; Wang, J. (2021) Modelling of possible tanker accident oil spills in the Istanbul Strait in order to demonstrate the dispersion and toxic effects of oil pollution. Environmental Monitoring and Assessment, 193(8), 1-19. https://doi.org/10.1007/s10661-021-09339-w
- Zingone, A.; Escalera, L.; Aligizaki, K.; Fernández-Tejedor, M.; Ismael, A.; Montresor, M., Mozetic, P.; Taș, S.; Totti, C. (2021) Toxic marine microalgae and noxious blooms in the Mediterranean Sea: A contribution to the Global HAB Status Report. Harmful Algae, 102, 101843. https://doi.org/10.1016/j.hal.2020.101843
|